Oct 10, 2019 | Office Memo
Content comes in many forms: social media posts, video content, audio snippets and podcasts, articles, blog posts, classes and webinars. It may not promote your brand but it does stimulate interest and awareness in your products and services. Ideal clients are those...
Oct 3, 2019 | Office Memo
What will you share with your audience today? This week? This month? How do you know it’s what they want to read? Does anything make a mind go blank faster than a direct question? Let your audience tell you what content they want to see. You can just ask your audience...
Sep 26, 2019 | Office Memo
Often attributed to startups and app development, it may seem surprising that a marketing agency would want to attend. However, exploring the user experience is an important part of market research. User Experience is the interaction between customer and product. When...
Sep 19, 2019 | Office Memo
“We’re not getting the traction on our Facebook page that we expected,” explained my client, a local agency teaching senior citizens how to use their computers. Despite regular posting and engagement, their Facebook page activities weren’t affecting sales and we...
Sep 12, 2019 | Office Memo
As the person most likely to visit your own site, you’re likely skewing your Google Analytics. Especially if you tend to leave your site open as you’re working on it. By filtering your IP Address from your Google Analytics, you’ll have more clarity on your...
