Exploring User Experience Design with Canada Learning Code

Exploring User Experience Design with Canada Learning Code

Often attributed to startups and app development, it may seem surprising that a marketing agency would want to attend. However, exploring the user experience is an important part of market research. User Experience is the interaction between customer and product. When...
Using Analytics to Identify Your Audience

Using Analytics to Identify Your Audience

“We’re not getting the traction on our Facebook page that we expected,” explained my client, a local agency teaching senior citizens how to use their computers. Despite regular posting and engagement, their Facebook page activities weren’t affecting sales and we...
Stop Skewing Your Analytics Data: One Quick Fix to Do Today

Stop Skewing Your Analytics Data: One Quick Fix to Do Today

As the person most likely to visit your own site, you’re likely skewing your Google Analytics. Especially if you tend to leave your site open as you’re working on it.  By filtering your IP Address from your Google Analytics, you’ll have more clarity on your...