Prairie Telegraph Digital Marketing
Acknowledging the Buyer’s Journey in Your Content Marketing

Acknowledging the Buyer’s Journey in Your Content Marketing

The buyer’s journey is the path a potential purchaser follows, a decision-making process moving from awareness through consideration and culminating in a purchase. Marketing wisdom suggests that it can take seven to thirteen ‘touches’ for a client as they move along...
The Buyer’s Journey: Decision

The Buyer’s Journey: Decision

This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. Learn how you can address your buyer’s concerns in ‘The Buyer’s Journey: Consideration’. The final stage of the buyer’s journey is...
The Buyer’s Journey: Consideration

The Buyer’s Journey: Consideration

This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. The second stage of the buyer’s journey is consideration. The first stage of the journey began as your potential client recognized a...
The Buyer’s Journey: Awareness

The Buyer’s Journey: Awareness

Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ What is the buyer’s journey? The buyer’s journey is the path a potential purchaser follows, a decision-making...
How to Create Content that Speaks to Your Ideal Client

How to Create Content that Speaks to Your Ideal Client

Content comes in many forms: social media posts, video content, audio snippets and podcasts, articles, blog posts, classes and webinars. It may not promote your brand but it does stimulate interest and awareness in your products and services. Ideal clients are those...