If all your friends jumped off a bridge, would you do it too? I’m sure that every adult has been asked this question in some form by a parent at some point in their life. While we are probably a bit more socially savvy these days, the sentiment remains, just because...
This post contains affiliate links. These let the businesses know we’re talking about them and we may also be compensated, at no additional cost to you, if you choose to purchase their products. See our affiliate policy for more information. While marketing isn’t...
The buyer’s journey is the path a potential purchaser follows, a decision-making process moving from awareness through consideration and culminating in a purchase. Marketing wisdom suggests that it can take seven to thirteen ‘touches’ for a client as they move along...
This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. Learn how you can address your buyer’s concerns in ‘The Buyer’s Journey: Consideration’. The final stage of the buyer’s journey is...
This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. The second stage of the buyer’s journey is consideration. The first stage of the journey began as your potential client recognized a...
Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ What is the buyer’s journey? The buyer’s journey is the path a potential purchaser follows, a decision-making...
We're so glad you're here! Our goal here is to help clients feel confident and comfortable in their marketing so they can step away from the desk with confidence. Part of that is sharing "telegrams": articles that educate and demonstrate facets of the marketing landscape.
