Using the Right Tools for Audience-Building Contests

Using the Right Tools for Audience-Building Contests

If all your friends jumped off a bridge, would you do it too? I’m sure that every adult has been asked this question in some form by a parent at some point in their life. While we are probably a bit more socially savvy these days, the sentiment remains, just because...
What’s in Our Marketing Toolbox

What’s in Our Marketing Toolbox

This post contains affiliate links. These let the businesses know we’re talking about them and we may also be compensated, at no additional cost to you, if you choose to purchase their products. See our affiliate policy for more information. While marketing isn’t...
The Buyer’s Journey: Decision

The Buyer’s Journey: Decision

This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. Learn how you can address your buyer’s concerns in ‘The Buyer’s Journey: Consideration’. The final stage of the buyer’s journey is...
The Buyer’s Journey: Consideration

The Buyer’s Journey: Consideration

This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. The second stage of the buyer’s journey is consideration. The first stage of the journey began as your potential client recognized a...
The Buyer’s Journey: Awareness

The Buyer’s Journey: Awareness

Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ What is the buyer’s journey? The buyer’s journey is the path a potential purchaser follows, a decision-making...