Nov 14, 2019 | Content Marketing
The buyer’s journey is the path a potential purchaser follows, a decision-making process moving from awareness through consideration and culminating in a purchase. Marketing wisdom suggests that it can take seven to thirteen ‘touches’ for a client as they move along...
Nov 7, 2019 | Content Marketing, Office Memo
This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. Learn how you can address your buyer’s concerns in ‘The Buyer’s Journey: Consideration’. The final stage of the buyer’s journey is...
Oct 31, 2019 | Content Marketing, Office Memo
This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. The second stage of the buyer’s journey is consideration. The first stage of the journey began as your potential client recognized a...
Oct 24, 2019 | Content Marketing, Office Memo
Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ What is the buyer’s journey? The buyer’s journey is the path a potential purchaser follows, a decision-making...
