Using Analytics to Identify Your Audience

Using Analytics to Identify Your Audience

“We’re not getting the traction on our Facebook page that we expected,” explained my client, a local agency teaching senior citizens how to use their computers. Despite regular posting and engagement, their Facebook page activities weren’t affecting sales and we...
Stop Skewing Your Analytics Data: One Quick Fix to Do Today

Stop Skewing Your Analytics Data: One Quick Fix to Do Today

As the person most likely to visit your own site, you’re likely skewing your Google Analytics. Especially if you tend to leave your site open as you’re working on it.  By filtering your IP Address from your Google Analytics, you’ll have more clarity on your...
Staying Organized: Five Methods to Curb My Madness

Staying Organized: Five Methods to Curb My Madness

There’s never enough time in the day to accomplish everything on my list. Or is there? No. No, there isn’t. There IS time in the day to get quite a bit done if I’m organized. I’m ambitious. There’s so much I want to get done – in my life, with my...
Why Bloggers Should Care about SEO

Why Bloggers Should Care about SEO

Do you ever feel like you’re churning out interesting, high-quality content, but you’re not seeing the traffic or engagement you were expecting? As a blogger, I can relate. There are so many articles on the internet preaching the merits of Search Engine Optimization...