How to Create Content that Speaks to Your Ideal Client

How to Create Content that Speaks to Your Ideal Client

Content comes in many forms: social media posts, video content, audio snippets and podcasts, articles, blog posts, classes and webinars. It may not promote your brand but it does stimulate interest and awareness in your products and services. Ideal clients are those...
How to Use Analytics to Brainstorm New Content

How to Use Analytics to Brainstorm New Content

What will you share with your audience today? This week? This month? How do you know it’s what they want to read? Does anything make a mind go blank faster than a direct question? Let your audience tell you what content they want to see. You can just ask your audience...
Exploring User Experience Design with Canada Learning Code

Exploring User Experience Design with Canada Learning Code

Often attributed to startups and app development, it may seem surprising that a marketing agency would want to attend. However, exploring the user experience is an important part of market research. User Experience is the interaction between customer and product. When...
Using Analytics to Identify Your Audience

Using Analytics to Identify Your Audience

“We’re not getting the traction on our Facebook page that we expected,” explained my client, a local agency teaching senior citizens how to use their computers. Despite regular posting and engagement, their Facebook page activities weren’t affecting sales and we...
Stop Skewing Your Analytics Data: One Quick Fix to Do Today

Stop Skewing Your Analytics Data: One Quick Fix to Do Today

As the person most likely to visit your own site, you’re likely skewing your Google Analytics. Especially if you tend to leave your site open as you’re working on it.  By filtering your IP Address from your Google Analytics, you’ll have more clarity on your...
Staying Organized: Five Methods to Curb My Madness

Staying Organized: Five Methods to Curb My Madness

There’s never enough time in the day to accomplish everything on my list. Or is there? No. No, there isn’t. There IS time in the day to get quite a bit done if I’m organized. I’m ambitious. There’s so much I want to get done – in my life, with my...
Why Bloggers Should Care about SEO

Why Bloggers Should Care about SEO

Do you ever feel like you’re churning out interesting, high-quality content, but you’re not seeing the traffic or engagement you were expecting? As a blogger, I can relate. There are so many articles on the internet preaching the merits of Search Engine Optimization...
Comparing 3 Popular Platforms to Build Your Website

Comparing 3 Popular Platforms to Build Your Website

If you’ve ever wondered what a banshee sounds like, it’s a lot like me screeching at the second person in two days who claimed the best website builder for clients is Wix. As we both recoiled in horror from my ear-splitting shriek, I realized I wasn’t operating with a...