Pinterest is a hybrid vision board and wish list. Links, images, and videos are added to a pinboard by saving the items to a board. Users can add things to their own boards, reshare things that have been pinned on others’ boards, and make their boards public. While...
Twitter is the original social media platform designed for short attention spans. Users can write messages that are up to 280 characters long, or post videos that are up to 140 seconds. As a result, tweets are easy to read and challenging to write well. These tweets...
Facebook is a popular social media platform. Daily, 1.88 billion people use Facebook to keep in touch with friends and connect with their communities. In fact, Facebook is the third-most-popular website on the internet. Facebook is a phenomenal way for businesses to...
Are Facebook ads right for your business? Short answer – yes. While consistent and quality content remains the number one tactic to reach audiences, social media channels like Facebook want you to ‘pay to play’ to get eyes on your work. As organic...
TikTok is a social media platform where users can watch, like, and create short video clips. As of January 2022, TikTok is the sixth most popular social media network. Content on TikTok takes the form of video clips ranging from 15 seconds to 3 minutes in...
When looking for a job, it’s not necessarily what you know, but who you know. This old truism is part of the central concept of LinkedIn, the social media platform for professional networking. While basic use of the platform is free, LinkedIn does offer a...
Instagram is a social media platform originally designed to allow users to share pictures with each other. However, it seeks to be more than that. It is primarily known for promoting aesthetics and lifestyle content. If it can be promoted with an image or video, it...
If all your friends jumped off a bridge, would you do it too? I’m sure that every adult has been asked this question in some form by a parent at some point in their life. While we are probably a bit more socially savvy these days, the sentiment remains, just because...
This post contains affiliate links. These let the businesses know we’re talking about them and we may also be compensated, at no additional cost to you, if you choose to purchase their products. See our affiliate policy for more information. While marketing isn’t...
The buyer’s journey is the path a potential purchaser follows, a decision-making process moving from awareness through consideration and culminating in a purchase. Marketing wisdom suggests that it can take seven to thirteen ‘touches’ for a client as they move along...
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