Why Bloggers Should Care about SEO

Why Bloggers Should Care about SEO

Do you ever feel like you’re churning out interesting, high-quality content, but you’re not seeing the traffic or engagement you were expecting? As a blogger, I can relate. There are so many articles on the internet preaching the merits of Search Engine Optimization...
Comparing 3 Popular Platforms to Build Your Website

Comparing 3 Popular Platforms to Build Your Website

If you’ve ever wondered what a banshee sounds like, it’s a lot like me screeching at the second person in two days who claimed the best website builder for clients is Wix. As we both recoiled in horror from my ear-splitting shriek, I realized I wasn’t operating with a...
Do I need a website?

Do I need a website?

If this were my father asking if he needed a website, I’d say no. He’s a small business owner, too, a solopreneur. He’s been entrepreneurial his whole life and it’s no different ‘in retirement’. He left his full-time job with the City five years ago, but continues to...
Five Tips to Write a Better Blog Post

Five Tips to Write a Better Blog Post

It doesn’t take much to unnecessarily bog down your writing. You know the feeling—you’re practically erupting with passion about something and want to say everything about it to anyone who will listen. Well-written copy can make or break it with your audience, and...
Book Review: “To Sell Is Human” by Daniel H. Pink

Book Review: “To Sell Is Human” by Daniel H. Pink

Raise your hand if, when you read a business book, you immediately do the exercise at the end of the chapter. If your hand is still on the mouse because you don’t immediately do the exercises in a business book, I’m with you. Marketing shouldn’t be an act of force;...
If You Think You’re Networking on LinkedIn, You’re Wrong

If You Think You’re Networking on LinkedIn, You’re Wrong

In one of my first ‘online jobs’, I worked for a Virtual Assistant agency within a team of subcontractors. Our group addressed each client’s needs based on our individual strengths and skill sets. One of my previous co-workers connected with me on LinkedIn. I was...
Book review: ‘The Weekend Effect’ by Katrina Onstad

Book review: ‘The Weekend Effect’ by Katrina Onstad

I am guilty of many corporate office crimes like keeping the best pens for myself, hoarding sticky notes and creeping out early on Friday afternoons, escaping for the weekend. Even when I was in the office part-time, the siren call of the weekend sang sweetly. Working...
‘The Pumpkin Plan’ by Mike Michalowicz

‘The Pumpkin Plan’ by Mike Michalowicz

I’ve let my business get in a rut before, where I’m so busy pressing my nose to the grindstone, that when I look up, all I see is forest. I look right past those trees and finer details, take a deep breath and get back to work. And to be clear, it happens...
Optimizing Your Blog for Pinterest

Optimizing Your Blog for Pinterest

I often lump ‘Pinterest’ in with my social media management tasks. I post to the platform, just like I do my Facebook, Instagram, and Twitter, after all. And I use a scheduler – Tailwind. In reality, though, Pinterest is a search engine like Google or Bing....