Using the Right Tools for Audience-Building Contests

Using the Right Tools for Audience-Building Contests

If all your friends jumped off a bridge, would you do it too? I’m sure that every adult has been asked this question in some form by a parent at some point in their life. While we are probably a bit more socially savvy these days, the sentiment remains, just because...
What’s in Our Marketing Toolbox

What’s in Our Marketing Toolbox

This post contains affiliate links. These let the businesses know we’re talking about them and we may also be compensated, at no additional cost to you, if you choose to purchase their products. See our affiliate policy for more information. While marketing isn’t...
The Buyer’s Journey: Decision

The Buyer’s Journey: Decision

This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. Learn how you can address your buyer’s concerns in ‘The Buyer’s Journey: Consideration’. The final stage of the buyer’s journey is...
The Buyer’s Journey: Consideration

The Buyer’s Journey: Consideration

This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. The second stage of the buyer’s journey is consideration. The first stage of the journey began as your potential client recognized a...
The Buyer’s Journey: Awareness

The Buyer’s Journey: Awareness

Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ What is the buyer’s journey? The buyer’s journey is the path a potential purchaser follows, a decision-making...
How to Create Content that Speaks to Your Ideal Client

How to Create Content that Speaks to Your Ideal Client

Content comes in many forms: social media posts, video content, audio snippets and podcasts, articles, blog posts, classes and webinars. It may not promote your brand but it does stimulate interest and awareness in your products and services. Ideal clients are those...
How to Use Analytics to Brainstorm New Content

How to Use Analytics to Brainstorm New Content

What will you share with your audience today? This week? This month? How do you know it’s what they want to read? Does anything make a mind go blank faster than a direct question? Let your audience tell you what content they want to see. You can just ask your audience...
Exploring User Experience Design with Canada Learning Code

Exploring User Experience Design with Canada Learning Code

Often attributed to startups and app development, it may seem surprising that a marketing agency would want to attend. However, exploring the user experience is an important part of market research. User Experience is the interaction between customer and product. When...
Using Analytics to Identify Your Audience

Using Analytics to Identify Your Audience

“We’re not getting the traction on our Facebook page that we expected,” explained my client, a local agency teaching senior citizens how to use their computers. Despite regular posting and engagement, their Facebook page activities weren’t affecting sales and we...