Are Facebook ads right for your business? Short answer – yes. While consistent and quality content remains the number one tactic to reach audiences, social media channels like Facebook want you to ‘pay to play’ to get eyes on your work.
As organic reach declines, paid reach helps businesses reach their audience on Facebook.
Facebook acknowledges the decline in organic reach, citing the immense amount of content on the platform as well as the need to show audiences content they deem relevant. While Hootsuite reports that only 0.07% of your audience will see your posts organically, as of 2022, we have found this number to be closer to 3% or 30 people out of a 1000-member page audience.
When employing Facebook ads, we recommend:
- Bright and luscious imagery that disrupts the feed and stops the scroll.
- A/B testing one piece at a time – copy, visual, and headline.
- Drilling down into your customer persona to inform audience targeting.
- Installing the Facebook pixel and/or using Ads Manager to ensure you’re tracking conversions.
In the images below, we’ve shared examples of past Facebook advertisements that have done well. Both were for health coaches who sought to motivate their audiences toward healthy goals. The ‘Jump Start’ ads garnered 22 leads over a 48-hour period for an average cost of $1.77 per lead. The Fitness Journal lead magnet not only received excellent engagement, but almost 300 clients downloaded the journal in less than 30 days.
One of the coaches pictured, Christa, shared this after our campaign:
Your work and the quality of your work greatly exceeded my expectations! You are very prompt and deliver exactly what you promise and more!
Ready to level up your social media? Reach out to us about your social media strategy and how paid advertising can get more eyes on your products and services.