Stop Skewing Your Analytics Data: One Quick Fix to Do Today

Stop Skewing Your Analytics Data: One Quick Fix to Do Today

As the person most likely to visit your own site, you’re likely skewing your Google Analytics. Especially if you tend to leave your site open as you’re working on it.  By filtering your IP Address from your Google Analytics, you’ll have more clarity on your...
NBWI Welcomes Public Relations Officer

NBWI Welcomes Public Relations Officer

We are very proud to announce our founder, Jennifer, has been appointed as Public Relations Officer for the provincial body of the Women’s Institute. The official press release follows. The New Brunswick Women’s Institute (NBWI) is pleased to announce and...
Staying Organized: Five Methods to Curb My Madness

Staying Organized: Five Methods to Curb My Madness

There’s never enough time in the day to accomplish everything on my list. Or is there? No. No, there isn’t. There IS time in the day to get quite a bit done if I’m organized. I’m ambitious. There’s so much I want to get done – in my life, with my...
Why Bloggers Should Care about SEO

Why Bloggers Should Care about SEO

Do you ever feel like you’re churning out interesting, high-quality content, but you’re not seeing the traffic or engagement you were expecting? As a blogger, I can relate. There are so many articles on the internet preaching the merits of Search Engine Optimization...
Comparing 3 Popular Platforms to Build Your Website

Comparing 3 Popular Platforms to Build Your Website

If you’ve ever wondered what a banshee sounds like, it’s a lot like me screeching at the second person in two days who claimed the best website builder for clients is Wix. As we both recoiled in horror from my ear-splitting shriek, I realized I wasn’t operating with a...
Do I need a website?

Do I need a website?

If this were my father asking if he needed a website, I’d say no. He’s a small business owner, too, a solopreneur. He’s been entrepreneurial his whole life and it’s no different ‘in retirement’. He left his full-time job with the City five years ago, but continues to...
What I Learned About Food Photography from Dennis the Prescott

What I Learned About Food Photography from Dennis the Prescott

I keep my cookbooks in the cupboard above my fridge. It’s a place overflowing with printouts and binders and cookbooks with notched and folded pages. All my favourites have notes and jotted remarks all over the margins, too. My cooking is for pleasure and sustenance,...
Five Tips to Write a Better Blog Post

Five Tips to Write a Better Blog Post

It doesn’t take much to unnecessarily bog down your writing. You know the feeling—you’re practically erupting with passion about something and want to say everything about it to anyone who will listen. Well-written copy can make or break it with your audience, and...
Book Review: “To Sell Is Human” by Daniel H. Pink

Book Review: “To Sell Is Human” by Daniel H. Pink

Raise your hand if, when you read a business book, you immediately do the exercise at the end of the chapter. If your hand is still on the mouse because you don’t immediately do the exercises in a business book, I’m with you. Marketing shouldn’t be an act of force;...