This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. Learn how you can address your buyer’s concerns in ‘The Buyer’s Journey: Consideration’. The final stage of the buyer’s journey is...
This post is the second in this series. Learn more about the buyer’s journey and what it entails in ‘The Buyer’s Journey: Awareness’. The second stage of the buyer’s journey is consideration. The first stage of the journey began as your potential client recognized a...
Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ What is the buyer’s journey? The buyer’s journey is the path a potential purchaser follows, a decision-making...
Content comes in many forms: social media posts, video content, audio snippets and podcasts, articles, blog posts, classes and webinars. It may not promote your brand but it does stimulate interest and awareness in your products and services. Ideal clients are those...
What will you share with your audience today? This week? This month? How do you know it’s what they want to read? Does anything make a mind go blank faster than a direct question? Let your audience tell you what content they want to see. You can just ask your audience...
Often attributed to startups and app development, it may seem surprising that a marketing agency would want to attend. However, exploring the user experience is an important part of market research. User Experience is the interaction between customer and product. When...
“We’re not getting the traction on our Facebook page that we expected,” explained my client, a local agency teaching senior citizens how to use their computers. Despite regular posting and engagement, their Facebook page activities weren’t affecting sales and we...
As the person most likely to visit your own site, you’re likely skewing your Google Analytics. Especially if you tend to leave your site open as you’re working on it. By filtering your IP Address from your Google Analytics, you’ll have more clarity on your...
I’m a loud and proud affiliate for the Preserve Retreat. However, I’ve already bought my ticket. If I can ‘earn it back’ with affiliate income, I would like to donate it to another blogger in the community. More on my Affiliate Policy HERE. I...
We are very proud to announce our founder, Jennifer, has been appointed as Public Relations Officer for the provincial body of the Women’s Institute. The official press release follows. The New Brunswick Women’s Institute (NBWI) is pleased to announce and...
We're so glad you're here! Our goal here is to help clients feel confident and comfortable in their marketing so they can step away from the desk with confidence. Part of that is sharing "telegrams": articles that educate and demonstrate facets of the marketing landscape.
