Jan 3, 2019 | Office Memo
If this were my father asking if he needed a website, I’d say no. He’s a small business owner, too, a solopreneur. He’s been entrepreneurial his whole life and it’s no different ‘in retirement’. He left his full-time job with the City five years ago, but continues to...
Oct 11, 2018 | Office Memo
I keep my cookbooks in the cupboard above my fridge. It’s a place overflowing with printouts and binders and cookbooks with notched and folded pages. All my favourites have notes and jotted remarks all over the margins, too. My cooking is for pleasure and sustenance,...
Sep 27, 2018 | Office Memo
It doesn’t take much to unnecessarily bog down your writing. You know the feeling—you’re practically erupting with passion about something and want to say everything about it to anyone who will listen. Well-written copy can make or break it with your audience, and...
Sep 16, 2018 | Office Memo
Raise your hand if, when you read a business book, you immediately do the exercise at the end of the chapter. If your hand is still on the mouse because you don’t immediately do the exercises in a business book, I’m with you. Marketing shouldn’t be an act of force;...
May 31, 2018 | Office Memo
In one of my first ‘online jobs’, I worked for a Virtual Assistant agency within a team of subcontractors. Our group addressed each client’s needs based on our individual strengths and skill sets. One of my previous co-workers connected with me on LinkedIn. I was...
Apr 1, 2018 | Book Review
I am guilty of many corporate office crimes like keeping the best pens for myself, hoarding sticky notes and creeping out early on Friday afternoons, escaping for the weekend. Even when I was in the office part-time, the siren call of the weekend sang sweetly. Working...
Mar 1, 2018 | Book Review
I’ve let my business get in a rut before, where I’m so busy pressing my nose to the grindstone, that when I look up, all I see is forest. I look right past those trees and finer details, take a deep breath and get back to work. And to be clear, it happens...
Jan 31, 2018 | Office Memo
I often lump ‘Pinterest’ in with my social media management tasks. I post to the platform, just like I do my Facebook, Instagram, and Twitter, after all. And I use a scheduler – Tailwind. In reality, though, Pinterest is a search engine like Google or Bing....
Oct 20, 2017 | Go Outside
Going outside makes me feel good. It’s something I know in my bones. And it’s true no matter the weather. Actually getting dressed and walking out the door is often another matter altogether, especially on work days. ‘The Nature Fix: Why Nature Makes Us Happier,...
Oct 13, 2017 | Office Memo
Back in July of 2014, our government enacted CASL: Canadian Anti-Spam Legislation. At a loss on how to protect Canadians from Nigerian Princes and other such ne’er-do-wells, the Government created guidelines on how everyone should send electronic messages. The basic...
